Welcome to the International Case Competition@Maastricht (ICC@M)! The challenge for the 16 competing undergraduate business student teams is to address selected business cases and to present their solutions and recommendations to judging panels consisting of academics and business executives. During the ICC@M week these teams will be addressing challenging international all-round business cases in a true crossing borders European environment. And several corporate and social events are organised to engage business partners, SBE-students, alumni and staff in this great event. ICC@M therefore provides ample opportunities for SBE and UM staff and students to be involved in value exchange with external stakeholders.